Master Subscription Agreement - North America

Operative Intelligence, Inc.
Dated: October 2024

THE TERMS AND CONDITIONS CONTAINED HEREIN (“AGREEMENT”) APPLY TO ALL USE OF THE SERVICES PROVIDED BY OPERATIVE INTELLIGENCE, INC. (“OPERATIVE INTELLIGENCE”) TO YOU AND THE ORGANIZATION YOU REPRESENT (TOGETHER, “CUSTOMER”). BY ACCESSING OR USING ANY OF OPERATIVE INTELLIGENCE’S SERVICES, CUSTOMER AGREES TO ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT. THIS AGREEMENT WILL BE DEEMED EFFECTIVE ON THE DATE IT IS AGREED TO BY CUSTOMER (SUCH AS BY EXECUTION OF AN ORDER DOCUMENT – AS DEFINED IN SECTION 1 BELOW) (“EFFECTIVE DATE”).


Terms & Conditions


1. Access to the Service


1.1 Provision of Service


Operative Intelligence will provide Customer with access to the online, software-as-a-service technology platform set forth in an applicable Order Document (the “Service”).  An “Order Document” is a schedule, statement of work and/or other ordering document executed by Customer and Operative Intelligence (or one of Operative Intelligence’s authorized resellers). Customer may, during the term set out in the applicable Order Document, access and use Service during the Subscription Term solely for Customer’s business purposes in its own contact center analytics - and only in accordance with any end user technical documentation provided with the Service (“Documentation”).  Customer shall be responsible for any and all actions taken using Customer’s accounts and passwords in its possession. In addition, if set forth in an Order Document, Operative Intelligence will provide ancillary services (such as implementation and configuration) (“Additional Services”).

1.2 General Restrictions


Customer shall not (and shall not allow any third party to): (a) rent, lease or, except as agreed to by Operative Intelligence in writing (email is sufficient), otherwise provide any part of the Service to any third party; (b) use the Service to help develop, or help provide to any third party, any product or service competitive to the Service, (c ) reverse engineer, decompile, disassemble, or otherwise seek to obtain the source code to any part of the Service (provided that, the foregoing restriction on reverse engineering will not apply to the extent prohibited by applicable law - and then only upon advance notice to Operative Intelligence), (d) modify or create derivatives of any part of the Service or any Documentation, or (e) remove or obscure any proprietary or other notices contained in the Service or Documentation.

1.3 Software


Any software that is provided by Operative Intelligence (“Software”) will only be (i) installed within the Customer’s environment (which, for clarity, may include Customer’s environment as hosted by one of its third party providers) and (ii) used for the purposes of using the Service. Any software will be included in the definition of “Service” (and only used in object code form).

1.4 Third-Party Applications


The Services may offer features designed to interoperate with third-party software applications and services, including those provided by Customer (“Third-Party Applications”). Operative Intelligence cannot guarantee the continued availability of any Third-Party Application and is not responsible for the interoperation of Third-Party Applications with the Services. Any use by Customer of Third-Party Applications, and any exchange of data between Customer and any Third-Party Application provider, is solely between Customer and the applicable Third-Party Application provider. If Customer chooses to use a Third-Party Application with the Services, Customer grants Operative Intelligence permission to allow the Third-Party Application and its provider to access Customer Data and information about Customer’s usage of the Third-Party Application as appropriate for the interoperation of that Third-Party Application with the Services. Operative Intelligence is not responsible for any act or omission by a Third-Party Application.

1.5 Support


Operative Intelligence will provide the support for the Service in accordance with Schedule A attached hereto. But no support will be applicable if the Service is provided on a non-fee or evaluation basis (in such case, support is at the discretion of Operative Intelligence).

2. Customer Data


2.1 Ownership


Customer owns all Customer Data. “Customer Data” means:
‍2.1.1. all raw data, information, recordings, files, and other content (including, without limitation, customer interaction and transcript data and all related meta-data) that Customer makes available to Operative Intelligence for the purpose of utilizing the Service, or that Service receives from Customer’s systems or networks; and
‍2.1.2. if Customer is a for-fee customer subscribed to at least an annual term hereunder, all redacted transcripts and data classifications generated by the Service from the processing of the data referenced in Section 2.1.1.

For clarity, if the Services are being used on a trial, evaluation, or no-fee basis, no intellectual property rights are assigned with respect to output data/results or data classifications generated by the Service.

With respect to Section 2.1.2, Operative intelligence hereby makes all assignments necessary to achieve such ownership.

Notwithstanding the foregoing, data visualizations, and data derived in whole or part from other Operative Intelligence data sources, is not Customer Data.

2.2 License to Operative Intelligence


Customer hereby grants Operative Intelligence a worldwide, non-exclusive, royalty-free, license to use, copy, reproduce, distribute, prepare derivative works of, display and perform the Customer Data, to the extent appropriate to perform the Service.

2.3 Customer Warranties


Customer represents and warrants that: (i) Customer has all right, power, authority, and consent necessary to provide Customer Data to Operative Intelligence for all purposes hereunder, (ii) the Customer data, nor its provision by Customer hereunder, nor its use by Operative Intelligence as permitted hereunder, will infringe or violate any laws, regulations, generally accepted industry guidelines, or third party rights (including, without limitation, privacy rights). Customer is responsible for the accuracy, quality and legality of Customer Data. Customer must provide its end users with a legally compliant privacy policy to ensure all rights to collect and use Customer Data hereunder.

2.4 Security


Operative Intelligence will implement and maintain an industry-standard information security program with administrative, physical, and technical safeguards designed to protect the integrity of Customer Data.

2.5 Customer Data on Termination


During the thirty (30) days period immediately following expiration or termination of this Agreement, Customer may request Operative Intelligence provide Customer with a copy of its Customer Data in a reasonably requested form. After thirty (30) days, Operative Intelligence will delete all data.

3. Ownership


3.1 Ownership


Customer acknowledges that no intellectual property rights are assigned or transferred to Customer hereunder (except for the output referenced in Section 2.1.2). Customer agrees that Operative Intelligence or its suppliers retain all right, title and interest in and to (i) the Service and Documentation and (ii) any intellectual property it develops hereunder.

3.2 Feedback


In the event Customer provides Operative Intelligence with any suggestions, ideas, improvements or other feedback with respect to any aspect of the Service (“Feedback”), Customer shall and hereby does grant Operative Intelligence (and its successors and assigns) a non-exclusive, perpetual, irrevocable, sub licensable, transferrable, royalty-free, fully paid-up worldwide right and license to copy, reproduce, modify, display, perform, sell, offer for sale, distribute and otherwise exploit such Feedback. Operative Intelligence acknowledges that Feedback is provided “AS IS”.

4. Fees; Payment


4.1 Fees and Payment


All fees are as set forth in the applicable Order Document and are payable in advance. To the extent the Order Document is executed with an authorized reseller, payment terms will be as between Customer and the reseller. To the extent an Order Document is executed with Operative Intelligence, then the remainder of this Section 4.1 will apply:Fees must be paid within thirty (30) days of Customer’s receipt of Operative Intelligence’s invoice, unless otherwise specified in the applicable Order Document.  If Customer pays in advance for usage-based pricing, and then exceeds such usage, Operative Intelligence will invoice Customer for the excess usage on a pro rata basis for the remainder of the term. Operative Intelligence may adjust the fees charged to Customer hereunder on written notice delivered to Customer at least sixty (60) days prior to the end of the then-current term (and such fees will take effect beginning on the next term). If Customer disagrees with an invoice, it must notify Operative Intelligence within thirty (30) days from receipt of the invoice – or it is deemed final. Operative Intelligence’s fees are exclusive of all taxes and other governmental assessments. Customer is responsible for all of the foregoing - other than taxes based on the income of Operative Intelligence.

4.2 Late Payments


In the event of late payments, Customer agrees to pay interest at the rate of one and one-half percent (1.5%) per month (or the maximum rate permitted by applicable law, whichever is less). In addition, Customer will reimburse Operative Intelligence for all costs of collection (including attorneys’ fees).  If Customer's account is thirty (30) days or more overdue, in addition to any of its other rights or remedies, Operative Intelligence reserves the right to suspend Customer’s access to the Service, on five (5) days email notice, without liability to Customer until such amounts are paid in full.

5. Term; Termination


5.1 Term


This Agreement is effective as of the Effective Date and will terminate as set forth below.  Unless otherwise terminated as set forth below, each Order Document will have the initial subscription term set forth thereon. Thereafter, each Order Document will automatically renew for successive renewal terms of equal length to the initial subscription term, unless either party provides the other party with written notice of non-renewal at least thirty (30) days prior to the expiration of the then-current subscription term. If no term is stated on an Order Document – the initial term for such Order Document is one (1) year.

5.2 Termination


Either party may terminate this Agreement on thirty (30) days written notice if there are no Order Documents in effect. In addition, either party may terminate this Agreement if the other party (a) fails to cure any  material breach of this Agreement (including a failure to pay fees) within thirty (30) days after written notice (such notice must contain sufficient detail as to the nature of the breach and state the intent to terminate) (email notice is sufficient in the case of non-payment); (b) ceases operation without a successor; or (c ) seeks protection under any bankruptcy, receivership, trust deed, creditors’ arrangement, composition, or comparable proceeding, or if any such proceeding is instituted against that party (and not dismissed within sixty (60) days thereafter). For clarity, termination of this Agreement will automatically terminate all Order Documents.

5.3 Effect of Termination


Upon any expiration or termination of this Agreement, (i) Customer shall immediately cease any and all use of and access to Service and (ii) each party will return to the other party (or destroy) such other party’s Confidential Information. Termination of this Agreement is not an exclusive remedy and the exercise of either party of any remedy under this Agreement will be without prejudice to any other remedies it may have under this Agreement, by law, or otherwise.

5.4 Survival


The following Sections shall survive any expiration or termination of this Agreement: 1.2 (General Restrictions), 2.1 (Ownership), 2.3 (Customer Warranties),  2.5 (Customer Data on Termination), 4.1 (Fees and Payment) (with respect to any outstanding payment obligations), Section 4.2 (Late Payments), 5 (Term; Termination), 6.2 (Disclaimers), 7 (Limitation on Liability), 8 (Indemnification), 9 (Confidential Information), and 10 (General Terms).

6. Warranty


6.1 Limited Warranty


Operative Intelligence warrants to Customer that: (i) it has the power and authority to execute this Agreement and perform its obligations, (ii) its performance will not conflict with obligations it has to any third party, and (iii) the Service will conform materially with the Order Documents and all Operative Intelligence-provided technical documentation.  In the event of a breach of Section 6.1(iii), Customer’s sole remedy, and Operative Intelligence’s exclusive liability, shall be for Operative Intelligence to use commercially reasonable efforts to correct any such defect(s); provided that, Customer specifically notifies Operative Intelligence in writing of the defect(s) within thirty (30) days from the date Customer first experiences the defect. Such corrections will be in accordance with Operative Intelligence’s standard practices (such as release cycles) that it provides to its other general customers.  The limited warranty set forth in this Section 6.1 shall not apply: (a) unless Customer makes a claim within thirty (30) days of the date on which the condition giving rise to the claim first appeared, (b) if the error was caused by misuse, unauthorized modifications, or third-party hardware, software or services, or (c ) if the Service is provided on a no-charge or evaluation basis.

6.2 Disclaimers


EXCEPT FOR THE WARRANTIES IN THIS SECTION 6, THE SERVICE IS PROVIDED “AS IS”. NEITHER OPERATIVE INTELLIGENCE NOR ITS SUPPLIERS MAKES ANY OTHER WARRANTIES, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT.

CERTAIN ASPECTS OF THE SERVICE MAY INVOLVE ARTIFICIAL INTELLIGENCE (“GENERATIVE AI FUNCTIONS”). CUSTOMER ACKNOWLEDGES THAT ARTIFICIAL INTELLIGENCE SYSTEMS ARE A RAPIDLY EVOLVING FIELD. WHILE OPERATIVE INTELLIGENCE IS ALWAYS WORKING TO IMPROVE THE SERVICE, DUE TO THE PROBABILISTIC NATURE OF MACHINE LEARNING, THE SERVICE MAY PROVIDE INACCURATE OUTPUT OR OTHERWISE NOT ALWAYS PRODUCE THE INTENDED RESULTS. AS SUCH, CUSTOMER ACKNOWLEDGES THAT NO WARRANTIES ARE MADE BY OPERATIVE INTELLIGENCE WITH RESPECT TO (AND OPERATIVE INTELLIGENCE WILL HAVE NO LIABILITY WITH RESPECT TO) THE OUTPUT (OR CUSTOMER’S USE THEREOF) OF GENERATIVE AI FUNCTIONS OF THE SOFTWARE.

7. Limitation On Liability


NEITHER PARTY SHALL BE LIABLE WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT FOR ANY: (I) INDIRECT, SPECIAL, INCIDENTAL, RELIANCE OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOST PROFITS), EVEN IF INFORMED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE, (II) AMOUNTS IN THE AGGREGATE IN EXCESS OF THE FEES PAID BY CUSTOMER TO OPERATIVE INTELLIGENCE DURING THE IMMEDIATELY PRECEDING TWELVE (12) MONTH PERIOD (OR, IF NO AMOUNTS HAVE BEEN PAID, SUCH AMOUNT SHALL BE US$1,000.00), OR (III) IN THE CASE OF OPERATIVE INTELLIGENCE’S LIABILITY, THE COST OR PROCUREMENT OF SUBSTITUTE TECHNOLOGY OR SERVICES. THIS SECTION 7 SHALL NOT APPLY TO EITHER PARTY’S INDEMNITY OBLIGATIONS FOR THE INFRINGEMENT OF THIRD-PARTY INTELLECTUAL PROPERTY RIGHTS, EITHER PARTY’S GROSSLY NEGLIGENT OR WILLFUL BREACH OF SECTION 9, OR CUSTOMER’S BREACH OF ANY SERVICE USE RESTRICTIONS.

8. Indemnification


8.1 Operative Intelligence's Indemnities


Operative Intelligence shall defend, indemnify and hold harmless Customer and its officers, directors, consultants, employees, successors and permitted assigns, from and against any Claim arising out of or relating to an allegation that the Service (as provided by Operative Intelligence) infringes any intellectual property right of a third party. In the event any such third-party claims arises, or Operative Intelligence believes may arise, Operative Intelligence may terminate this Agreement on thirty (30) days written notice.

8.2 Customer's Indemnities


Customer shall defend, indemnify and hold harmless Operative Intelligence and its officers, directors, consultants, employees, successors and permitted assigns, from and against any third party claim, suit or proceeding and all resulting, to the extent payable to unaffiliated third parties: damages, costs, losses, awards and reasonable attorneys’ fees (collectively, a “Claim”), arising out of or relating to (a) the use or  provision of any Customer Data, including Customer’s violation of privacy or security laws or regulations in connection with Customer Data; or (b) Customer's breach of its warranties in Section 2.3.

8.3. Indemnification Procedure


The indemnified party shall provide the indemnifying party with: (a) prompt written notice of such Claim; (b) sole control over the defense and settlement of such Claim; and (c ) information as may be reasonably requested by the indemnifying party.  The indemnifying party shall not settle any such Claim in a manner that does not unconditionally release the indemnified party without the indemnified party’s written consent.

9. Confidential Information


Each party agrees that all code, inventions, know-how, business, technical and financial information it obtains (“Receiving Party”) from the disclosing party (“Disclosing Party”) constitute the confidential property of the Disclosing Party (“Confidential Information”), provided that it is identified as confidential at the time of disclosure or should be reasonably known by the Receiving Party to be Confidential Information due to the nature of the information disclosed and the circumstances surrounding the disclosure.  Any performance information relating to the Service, and all fee and pricing information, shall be deemed Confidential Information of Operative Intelligence. Except as expressly authorized herein, the Receiving Party will hold in confidence and not use or disclose any Confidential Information.  The Receiving Party’s nondisclosure obligation shall not apply to information which the Receiving Party can document: (i) was rightfully in its possession or known to it prior to receipt of the Confidential Information; (ii) is or has become public knowledge through no fault of the Receiving Party; (iii) is rightfully obtained by the Receiving Party from a third party without breach of any confidentiality obligation; or (iv) is independently developed by employees of the Receiving Party who had no access to such information. In addition, either party may disclose information if required to be disclosed pursuant to a regulation, law or court order (but only to the minimum extent required to comply with such regulation or order and with advance notice to the Disclosing Party).  The Receiving Party acknowledges that disclosure of Confidential Information would cause substantial harm for which damages alone would not be a sufficient remedy, and therefore that upon any such disclosure by the Receiving Party the Disclosing Party shall be entitled to appropriate equitable relief (without the posting of a bond or similar instrument) in addition to whatever other remedies it might have at law.

10. General Terms


10.1 Assignment


Neither party may assign this Agreement except upon the advance written consent of the other party, except that either party may assign this Agreement to a successor to all or substantially all of such party’s business or assets.  This Agreement will bind and inure to the benefit of each party’s permitted successors and assigns.

10.2 Force Majeure


Neither party shall be liable to the other for any delay or failure to perform any obligation under this Agreement (except for a failure to pay fees) if the delay or failure is due to unforeseen events which occur after the signing of this Agreement and which are beyond the reasonable control of such party, such as a strike, war, riot, natural disaster, pandemic, failure of power or telecommunications or data networks or services, or refusal of a license by a government agency. If a Force Majeure Event prevents a party’s performance for more than twenty (20) days, the other party may terminate this Agreement on written notice.

10.3 Subcontractors


Operative Intelligence has general authorization to engage subcontractors (e.g. sub-processors such as its hosting provider) for performance of services under this Agreement if they also provide services across the Service to Operative Intelligence’s other customers. If a subcontractor is engaged to specifically provide services to Customer, Operative Intelligence will need Customer’s written consent. Operative Intelligence is responsible for any breach of this Agreement.

10.4 Independent Contractors


The parties to this Agreement are independent contractors. There is no relationship of partnership, joint venture, employment, franchise or agency created hereby between the parties.

10.5 Severability


If any provision of this Agreement shall be adjudged by an any court of competent jurisdiction to be unenforceable or invalid, that provision shall be limited to the minimum extent necessary so that this Agreement shall otherwise remain in effect.

10.6 Governing Law; Jurisdiction and Venue


This Agreement shall be governed by the laws of the State of California and the United States without regard to conflicts of law provisions thereof, and without regard to the United Nations Convention on the International Sale of Goods.  Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court), any dispute arising under this Agreement shall be finally settled in accordance with the Rules of the Judicial Arbitration and Mediation Service, Inc. (“JAMS”) in accordance with such Rules.  The arbitration will take place in Santa Clara, California. To the extent the JAMS streamlined rules are available – they shall apply. To the extent a claim cannot legal be arbitrated (as determined by the arbitrator), the jurisdiction and venue for actions related to the subject matter hereof shall be the state and United States federal courts located in Santa Clara, California and both parties hereby submit to the personal jurisdiction of such courts.

10.7 Notice


Any notice or communication required or permitted under this Agreement shall be in writing to the parties at the addresses set forth on the Order Document or at such other address as may be given in writing by either party to the other in accordance with this Section and shall be deemed to have been received by the addressee (i) if given by hand, immediately upon receipt; (ii) if given by overnight courier service, the first business day following dispatch or (iii) if given by registered or certified mail, postage prepaid and return receipt requested, the second business day after such notice is deposited in the mail.  In addition, any legal notices to Operative Intelligence must be delivered to the following email address: peter@operativeintelligence.com (but, notwithstanding earlier receipt via email, legal notices will be deemed received only when the physical notice is received as set forth in preceding sentence).

10.8 Amendments; Waivers


No supplement, modification, or amendment of this Agreement shall be binding, unless executed in writing by a duly authorized representative of each party to this Agreement.  No waiver will be implied from conduct or failure to enforce or exercise rights under this Agreement, nor will any waiver be effective unless in a writing signed by a duly authorized representative on behalf of the party claimed to have waived. Purchase orders (and similar documents) issued by Customer are for administrative purposes (e.g. setting forth the services ordered and associated fees) and any additional or different terms or conditions contained in any such order shall not apply (even if the order is accepted, or performed on by Operative Intelligence).

10.9 Entire Agreement


This Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements and communications relating to the subject matter of this Agreement. This Agreement may be executed electronically and in counterparts (such as via DocuSign), which taken together shall form one legal instrument.

Schedule A


Support Terms


Customer support is available from 8AM PST to 8PM PST, Monday through Friday (excluding government holidays).

Email: support@operativeintelligence.com

All issues reported to the Company customer support department will be classified and directed to the appropriate team. Issues are classified under three severity levels as shown in the table below. The Company support representative will determine the severity level based on the description provided by Customer. Once a case is created, Company will acknowledge the issue to Customer, issue a tracking number, provide a response in the timeframe set forth below and use its commercially reasonable efforts to provide a resolution. Company’s ability to replicate and resolve Customer issues will depend on accurate and detailed information supplied by Customer.  Support does not apply with respect to issues caused by Customer’s data – or any third party products, services or data.

Priority Code    Priority Code    Example    Response Time*
Severity 1    Urgent: The most severe type of Company Product Error. It can be described as a showstopper, a widespread (> 80% of users affected) critical failure in operational activity where no workaround is available. Actual or alleged/suspected security breaches.Company Product down for > 80%2 hours
Severity 2High: This is the second most severe type of Company Product Error. These problems are considered high impact issues. Problems in this assessment category include an application that is inoperative or seriously degraded where a short-term workaround is available.Reduced usability of Company Product (i.e. material data access errors)8 hours
Severity 3Low: This is the least severe type of Company Product Error. It can be described as a minimal problem that does not substantially prevent use of any material feature or function.Work around that is inconvenient, but Company Product is functional48 hours


* Only applicable within the support hours listed above. “Problem Response Time” is the time it takes Company to provide an initial response to the situation once a request has been sent to support@operativeintelligence.com. “Problem Response Time” is not a commitment on the time to resolve the problem.

Company will respond to Customer via phone and email in the event of “urgent” and “high” priority support requests and via email for all other support requests.