From an idea to reality,
hear our starting story
The idea for Operative Intelligence began in a call center over a decade ago when our co-founder, James, developed a way to identify the root cause reasons why customers were calling and used these insights to improve customer NPS by 5x. In 2019, we saw an opportunity to bring this intelligence to contact centers globally by pairing deep domain expertise with industry leading technology.
We started in call centers
For over 25 years, our founders experienced, first hand, the challenges call centers face to meaningfully improving their customer experiences while operating an efficient business.
We saw a problem to solve
OI has been built around the reality of solving tangible business problems, by automatically surfacing answers to questions needed to power and sustain great customer experiences.