Our mission is to help contact centers unlock the potential of every human interaction

Truly understanding customer needs and demands enables contact centers to improve those experiences, faster and at scale.

Our story

From an idea to reality,
hear our starting story

The idea for Operative Intelligence began in a call center over a decade ago when our co-founder, James, developed a way to identify the root cause reasons why customers were calling and used these insights to improve customer NPS by 5x. In 2019, we saw an opportunity to bring this intelligence to contact centers globally by pairing deep domain expertise with industry first technology.


We started in call centers

For over 25 years, our founders experienced the challenges call centers face to meaningfully improving their customer experiences while operating an efficient business.


We saw a problem to solve

OI has been built around the reality of solving tangible business problems, by automatically surfacing answers to questions needed to power and sustain great customer experiences.

Get to know the founders behind Operative Intelligence


Peter Iansek

Peter Iansek is a results-driven leader with a background spanning various industries. His journey from a frontline call center agent to building and scaling technology companies reflects a commitment to excellence, innovation, and shaping the future of customer service.


James Iansek

James Iansek is a seasoned professional with over two decades of experience in customer service and contact centers. His innovative approach and dedication have led to breakthroughs in the field, enhancing customer experiences and driving business growth.

Read about OI in the press.


Catherine Shu — Dec 2022

Operative Intelligence helps contact centers figure out what customers really need


Yolanda Redrup — Dec 2022

US VCs Bonfire 

and Wonder back Aussie brothers’ 
tech start-up

We are backed by leading SaaS investors

Bonfire Ventures

They go to work at the seed stage with ambitious B2B software founders who 
consider us their most
trusted & helpful advisors.

Wonder Ventures

Wonder Ventures’ community includes more than 80 portfolio companies, 200 founders, and thousands of employees. In addition to this, more than 60 
of LA’s top founders and tech executives have invested in Wonder Ventures.

From Melbourne to Los Angeles

We are a global company, operating from Melbourne to Los Angeles and beyond.



Being born and raised in Melbourne, our founders knew this was a natural place to have OI’s Australian HQ. We operate a hybrid workplace and regularly get the team together from across Australia for planning, hackathons and hanging out at the South Melbourne office.


Los Angeles

Operative Intelligence is headquartered in vibrant Los Angeles, strategically positioned at the intersection of innovation and technology. This prime location fosters collaboration, creativity and access to a diverse market.

Looking to join our team?